Bruce Willis isn’t happy with the answer, apparently. According to the iTunes user agreement, you, the purchaser / downloader, don’t technically own the content, but rather are borrowing them (for a fee) for your lifetime. The upshot to that distinction is that you cannot bequeath your iTunes library to someone else after you die. Of course, in the age of physical CDs and DVDs, a huge media library could and would be passed on, whether to family or, in the case of particularly important collections, even to an institution. But not so with iTunes libraries, which essentially disappear / are deactivated upon the owner’s death. Willis is considering challenging this in court. You can read about it here.